Why I wrote the Mind Manual

My new book, The Mind Manual, is out in the UK today. It's an illustrated guide to how your mind works, written in collaboration with Mindapples and published by Octopus Publishing.

You can buy it here.
(hint hint)

It's all new content, using the same accessible approach we took to A Mind for Business in 2015. I'm really proud of it for two reasons.

Firstly, after ten years of talking to the public about mental health and wellbeing, this book has finally given me a chance to share some of the things I've learnt from all the tens of thousands people I've spoken to. I've been sharing what I've learnt and asking people to do the same, and I've learnt a lot, not just about the mind, but about what actually helps people.

In particular, I've found that setting goals and trying to "think positive" is less important than feeling accepted, and accepting yourself. As I put it in the book, "Good mental health isn’t about constantly trying to change yourself, it’s about learning to live with yourself." What people seem to get from Mindapples is a sense that they are normal, that what they experience isn't weird or unhealthy, but part of being human. Understanding that seems to be more important than trying to change it.

The second is that the book itself has been so beautifully designed and illustrated by the team at Octopus (big love to commissioning editor Sarah Ford and all the team there), and particularly by the amazing illustrator Abigail Read. Abi did an amazing job capturing the essence of Mindapples and her work doesn't just explain the content, it illuminates it.

Some authors just focus on words and even prefer plain, classic styles of presentation, but I am the opposite: if I can use graphics, colours, layout and other visual tools to get my point across, I'm all for it. Perhaps that's because I grew up reading graphic novels and guides to visual communication, or perhaps I'm just illiterate. Either way, I'm proud that this new book isn't just informative, it's a beautiful object too. I even like the thickness of the cover, which shows you what a nerd I really am.

Most of all, though, this book is another piece of the process to make looking after our minds as natural as brushing our teeth. I started Mindapples back in 2008 (look out for our 10th anniversary celebrations later this year), and although the mental health sector has changed hugely for the better since then, there's still a long way to go.

I wrote The Mind Manual because I think understanding our minds should be a basic component of modern life, taught in schools and discussed throughout our life and work. In fact, I find it hard to imagine I could live a good life without knowing what I know now.

So I hope people find this new book as illuminating to read as I found it to write. And most of all, I hope it helps get more people talking about their minds, and looking after themselves and each other. What a nice world that would be.

Order The Mind Manual now

UK  |  US  |  Canada

Why I wrote A Mind for Business

So my new book, A Mind for Business, has recently been published by Pearson. Beyond the commercial and practical reasons for writing it, this book is actually rather important to me. Though my background over the past decade has been more in innovation and social change than the study of the mind, the subject of how our minds work has fascinated me of late, and has become the cornerstone of both the Mindapples campaign and the changes I want to see in the world.

Put simply, my argument behind this book is as follows: I believe our society is operating with a surprisingly primitive and inaccurate model of how our minds work, and this is causing us a lot of problems. (This is true of the UK in my specific experience, but I suspect the argument applies in many other places too.)

We have quite a good understanding of our bodies , but our minds are still, for the most part, the province of myths and hearsay, from throwaway comments about ‘brain chemistry’ to films about using 100 per cent of our brains. These misconceptions are mostly found in pub conversations and pop culture, but they seep into our everyday discourse to affect every aspect of how we live and work, from job interviews and GP visits to law courts and even public policy.

Some of these inaccurate views – such as the economic assumption of independent, rational choices - are being challenged, but many more – the faith in eye-witness testimony for example, or the persistence of ‘left- and right- brain thinking’ – persist, influencing our choices and shaping our lives.

These beliefs interfere with our ability to work effectively and manage people properly. They prevent us from realising our strengths or forgiving our weaknesses. They prevent us from understanding each other, and interfere with our relationships.

The closest term for this in modern psychology is mentalisation – the ability to accurately assess what is happening in your mind, or in someone else’s mind, and relate that to behaviour. Our ability to understand our own mind and the minds of people around us directly affects the quality of our life and work - and more importantly, it is a skill which can be taught and learnt.

So my purpose in writing this book is to dispel the old, inaccurate views of our minds, and replace them with models that work better. By presenting an overview of the most robust, evidence-based models currently on offer, I hope to help us all understand ourselves and each other better, to work smarter, feel calmer, and get along better. The findings collected have certainly helped me, my colleagues at Mindapples, and the participants in our training sessions, and I hope through the book they will help us collectively as a society too.

Models are never perfect of course, and they are rarely finished. We are a long way from being able to make perfect predictions about human behaviour, and perhaps we should be grateful for that. But we all need models, and we use them unavoidably and habitually to make thousands of assumptions about ourselves and others every day – and so I think we should try to make those assumptions as accurate and useful as possible.

I hope this book can contribute to this process of discovering ourselves and others, and help us all harness our minds more effectively, and improve how we live and work.

Buy now from Amazon

New Season, New Sociability

September is here and the leaves are turning brown. As Philip Larkin once wrote, “begin afresh, afresh, afresh.” A time for renewal, perhaps.

Sociability launched in 2007 in a very different environment to 2012. Back then I was part of a small but passionate movement to use “web 2.0” tools to reorganise our social systems, improve public services, connect people together and build the world we want to live in. Now civic responsibility has given way to economic reality, and unfortunately many of those that were leading this charge are now pursuing other strategies to survive in this leaner, meaner world.

But Sociability has persisted, and so too have many of the projects and conversations we were part of five years ago. Being a network has made us more resilient to change, and many of the trends we were part of in 2007 have grown rather than receded.

Three years on from our publication of Social by Social, the Arab Spring, Wikileaks and #Occupy mean everyone is now talking about the role social media is playing in social change. Four years on from starting Mindapples, the Government is now measuring our national wellbeing and there is more talk than ever about the centrality of mental health real venus factor reviews in public health. Two years on from the publication of Local by Social, the Big Society agenda and spending cuts have made collaborating with citizens a key part of the work of local authorities and public service organisations.

Okay, so maybe we didn’t expect the Olympics to be quite as good as they turned out to be - but hey, we can’t get everything right.

So as we enter our sixth year, with a revamped website and a new focus on social business and social technology, we hope that over the coming years we’ll continue to push boundaries and break new ground, and have some interesting conversations along the way.

We hope that our new projects, Lock-in TV and Do a Bit, will turn out to be as prescient as our previous innovations, and that we can continue to help our clients adapt to an increasingly turbulent but also ever-more dynamic new global market.

And most of all, we hope people will keep sharing their ideas with us and helping us learn more about the world we live in, and how to thrive in it.

Expect to see a bit more blogging from me too. I’ve missed blogging.

Happy Autumn everyone.

Andy

Hand Made Communities

I settled down this morning to have a proper read-through of my friend Tessy Britton's new book, Hand Made, and feel inspired to write a post about it. In fact, two posts - you can see my thoughts on it from an individual and health perspective over here. Inspired is the perfect word for this book actually: a collection of hand-picked stories from all manner of collaborative and creative projects the world over, which collectively represent an "emergent new community culture". From more familiar examples like The Big Lunch, to lesser-known gems like Maurice Small's Community Gardens project, and one of my favourite projects ever, Jerry Stein's Learning Dreams (disclosure: Mindapples is also included), Tessy has unearthed an amazing set of stories of creative, positive projects that are bringing people together and building connection and community in startlingly effective new ways.

Seen collectively, the projects tell a story of a new model for community-development - or perhaps an old one that we have somehow forgotten. They are all positive, constructive and creative, based on people designing and building the world they want to live in, and finding others to join them in this work. They route around existing systems and do it themselves, using the assets they find in their communities to build and strengthen their communities. And most importantly, they all start from individuals taking immediate action to shape the world around them and change things for the better. Hand Made is a book that reminds us we have far more control than we think over the world around us, and shows us that the best way to engage people is to help them do what they want, and build what they need.

Everyone seems to be talking about "community" at the moment, particularly in the context of the "big society" - and there is much that can be learnt by policy-makers from this humble little book. If the Government is serious about supporting and nurturing community development, it needs to build an infrastructure and a supporting culture for the kind of creative, inspired people - what David Barrie calls the 'militant optimists' - that are featured in Hand Made. We need to build a cultural and economic context in which human-centred, positive, creative projects like these can thrive and grow, without telling people what to do or what they need. This will take a serious reinvention of the culture and mechanics of government. As Tessy observes in her introduction, "our existing systems can supress creativity and [attract] individuals with management mindsets rather than including essential creative or community-building ones". Someone told me recently that the policy world doesn't understand humanity, it only understands statistics, and community-building is human work. It's easy to forget that when you spend all your time looking at the big picture.

I've been reading Visa founder Dee Hock's extraordinary autobiography One From Many, about which more in future posts. His definition of community particularly appealed to me: "the essence of community, its very heart and soul, is the nonmonetary exchange of value. The things we do and the things we share because we care for others, and for the good of place." Community is relentlessly, unapologetically voluntary. It does not correspond to the tools of the state, the mechanics of the economy or the mindset of management. In Dee's words: "It arises from deep, intuitive understanding that self-interest is inseparably connected to community interest; that individual good is inseparable from the good of the whole". You can't build this common interest - this "community" - through top-down commands and centralised management: all you can do is create the conditions for growth and support what people want to do.

This isn't the harsh world of the open market though. This is not a free-for-all in which the state rolls back and a thousand entrepreneurial flowers bloom: this is about creating a nurturing, managed space in which the projects and people who are enriching our lives and strengthening our communities are supported and cared for. Community development of the type described in Hand Made does not take place in the wild, competitive scramble of the jungle; but nor can it be found in the safe, highly-regulated, controlled worlds of the zoo or the factory. Instead, it is found in the garden, the managed space where the conditions for growth are carefully maintained, but growth itself is not controlled. When building digital communities, or developing Mindapples, I have developed a habit of saying to myself: you can't make flowers grow faster by shouting at them. Gardening is not an industrial process: it is far more powerful than that, and much, much messier.

If this Government is serious about stepping back and allowing communties to take more control of their destinies, first it must accept that its role is to support people without commanding them, and protect them without controlling them. Its role is, in short, to serve - and let us lead.

Change world have fun

One of the best things about my job at the moment has been spending lots of time with people who work in consumer branding and marketing. No, wait, really... hear me out. Yes, I work in the internet, and specifically how to use it to achieve social change through grassroots campaigning and providing better services. I've also been part of the social enterprise sector for a few years, and written a few bits of policy advice, and between all these worlds I've met a lot of amazing people who want to use the power of business and media to change the world.

What's striking though is how little awareness there is in the social sector of the tools and techniques that are used every day to launch and grow international brands. It's almost as if, just because it's good for you, it has to be boring. Or, if it's commercial, it can't be changing the world.

But why can't a better world be fashionable, or aspirational, just like a new bar or a great pair of trainers? Why can't social enterprise be as fun as www.springwise.com? And more to the point, why can't we harness the awesome skills and powers of big brand marketeers to sell things that heal the sick, help the poor, or make our society work better for all of us?

I used to look down from my worthy pedestal on my friends in advertising, lifestyle magazines and brand management. Now I'm asking for their help. With Mindapples, we're asking everyone to choose a 5-a-day for their minds, with the ultimate aim of making looking after our minds as natural as brushing our teeth. It isn't a social project, it's cultural: we're building a new social trend, starting conversations, influencing culture and habits to change the way people live. Looked at from the right angle, Mindapples is actually a rebranding project: we're taking the concept of "mental health" and turning it from something frightening and depressing into something everyone wants to buy.

As we get closer to another election, someone said to me recently that the Government like to think they run the country, but really they're just the janitors. They make sure the heating's turned on, and the bins are emptied. If you want to influence the hearts and minds of people, speak to Nike, Ikea, or Pepsico. Just imagine what might happen if all those channels for influence were being used to build the world we all want to live in?

Activity round-up for October

Consistency has never been one of my strongest points, and consistency of blog posting especially. I've had quite a lot of things going on lately which merit a post though, so here are a few of the headlines. The main thing to announce is that Social by Social is now in print and also available to download in PDF at socialbysocial.com. It's a detailed practical guide to using social technology for social impact, and it's intended to be especially useful for civil servants, social entrepreneurs and campaigners. It lists the best software to use, explains how to use digital tools to engage communities, and tells some stories of the what happens if you do. Thanks to contributors like Euan Semple, Steve Bridger, Dominic Campbell and many more.

My co-authors Amy Sample Ward, David Wilcox and I have also decided to put our ideas into practice by building an online community of people who are using social technology for social good. If you're involved in trying these tools out, sign up to the SxS Network at socialbysocial.net and connect with others in this field, share best practice - and get personal advice from us too.

Mindapples is progressing well. Tom, Ana, Sangeet and I have been working on a new brand and a new website and we'll have something ready for alpha testing next month ready for a beefed up PR campaign in December. The team is growing and we've been analysing the results to produce some interesting stories for public consumption. The next step is to secure some seed funding to accelerate the project, so please do introduce us to anyone who wants to fund public mental health education programmes. Read more on mindapples.org.

There's lots going on at School of Everything too. This month we've launched School of Everything Gifts, which means you can buy your loved ones some lessons with hand-picked teachers in anything from breadmaking to Twitter lessons (with personal tutoring from yours truly).

And finally, I'm very pleased to be working with Futuregov on a consultancy project for the DCLG on ePetitions. We're writing some data standards for all local government petitions systems to ensure our collective efforts to call the Government to account are processed and shared smoothly. More on how to get involved with that on the Futuregov blog.

So, lots happening, especially in my favourite areas of education, democracy and mental health. There's more, including fun (and occasionally cheesy) things going on with the Courvoisier Future 500, plus interesting plotting with Luke Nicholson at Kept, and some new writing projects in the pipeline. Watch this space for more, when I have time to post.

In the meantime, a little plug for my friends at Castle Galeazza, where I will be spending a few days this weekend to unwind. Reading retreats in rural Italy - the perfect antidote to all this high-tech sociable London living.

Andy Gibson explains Mindapples.org

Thought it worth reblogging this from Mindapples.org. Craig at the O'Reilly GMT blog has very kindly posted a video interview with me explaining the Mindapples project and talking a bit about how far we've got.

He caught me on the hop a bit: no time to do my hair, although I did manage to dress up a bit.

Here's the video from YouTube below. Please do reblog it, Twitter it and send it round to friends and associates, and help us get a bit more attention.

[youtube=http://www.youtube.com/watch?v=Jz-OwT9Uu2w]

What's the 5-a-day for mental health?

Things are starting to kick-off on the Mindapples project. Take the Mindapples test today and help us find the most popular things people do to keep themselves mentally healthy.

We've gone for the low-tech option (thanks to Tessy for the inspiration) and used Surveymonkey to create a quick survey to find out people's five-a-days. We'll publish the results on the new Mindapples blog, www.mindapples.org, once we've had a few responses, and then we'll use the popularity of the survey to attract investment to launch it as a proper campaign.

So please, tell us your five-a-day, tell your friends, and help us get this project going.

Living from day to day

Very busy at the moment (plus ca change) but lots of interesting things in the pipeline.  Interesting Drupal developments afoot, of which more later, and School of Everything is speeding up like a herd of very purposeful buffalo. But most of my headspace this week has been taken up with this week's idea for Social Innovation Camp. Our daily habits are such a crucial part of who we are and how we relate to the world, so isn't it about time we started thinking about how they affect our minds? And can sharing and discussing our habits online make us more conscious of them, and help us be healthier and happier?

I'm hoping SI Camp can provide the springboard to launch this as a proper campaign, and potentially Sociability's first straight "social" project. So if you've got any comments, want to help, or wouldn't mind sharing your own five-a-day, let me know.