My random idea for a new environmental campaign just made Idea of the Week on Social Innovation Camp. Take a look! Thoughts and comments gratefully received - and please do submit your ideas to the next camp, I want lots of new things to work on and help with please. (Um, sort of...)
And check out the utterly bonkers video my friend Claire made to promote the camp. It's like getting a lovely long hug while on drugs...
Social Innovation Camp: the Movie is now online, courtesy of our friends at The People Speak:
Feeling incredibly inspired now. We must do it again!
(I don't really think the truth is overrated by the way...)
Long day at SI Camp (particularly long after the opening party last night), but there's some really fascinating stuff being developed here. Lots of great people have turned out to help, and the buzz is fantastic here. I've been dividing my time between Stuffshare, Barcode Wikipedia and Personal Development Reports, working with John Grant and others to help the teams define their propositions, focus their efforts and create compelling ways of explaining what they do. The potential for all three are huge, particularly the barcode guys who have such a simple idea but the potential to completely transform the consumer marketplace. I'm also having a lot of fun thinking up new names for them all.
On the way we've been creating lots of entertaining new buzzwords for what social technology does. I'm enjoying David Wilcox's new "social reporter" meme, and the cheekiness of attempting "market transformation", but my favourite so far is "behavioural publishing" - for when it's not about enabling new behaviours, it's about using technology to show what's already happening and encourage more of it. What behaviours of yours would you like to "publish"? Lots of fun to be had with this one.
Off home to relax now in preparation for another intense day of camping tomorrow. I plan to spend tomorrow morning interrogating each of the teams on their business models and 5-minute pitches, ready for the final show and tell in the afternoon. I wonder who'll win...?
My friends Paul Miller and Anna Maybank are hard at work at the desks next to me developing Social Innovation Camp. The idea is to bring hackers and social innovators together to use "web 2.0 tools" to solve social problems. I've just submitted my first idea - Partner Up: prosocial networking for organisations. Any comments welcome, and please do submit a few ideas of your own and make my co-workers happy. I'm going to put a few more into the mix over the next few weeks. It's shaping up to be a rather nice event.